TITLE

Maximize Profits: Empower Customers and Partners With Web Self-Service

PUB. DATE
February 2007
SOURCE
CRM Magazine;Feb2007, Vol. 11 Issue 2, Special section p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article argues that empowering consumers and partners with the use of efficient Web self-service operation would maximize corporate profits. It would be important if companies began by tracing a customer inquiry through the entire selling process to identify which customer-facing processes to be applied through electronic commerce.
ACCESSION #
23943605

 

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