TITLE

Deliver the Self-Service Your Customers Demand

PUB. DATE
February 2007
SOURCE
CRM Magazine;Feb2007, Vol. 11 Issue 2, Special section p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses principles for exceeding customer self-service expectations. The author argues that business enterprises should eliminate dead-end self-service operations. Self-service must be a part of a larger service technique that provides choice through the use of multiple online channels including electronic mails and live chat.
ACCESSION #
23943603

 

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