TITLE

HISPANIC MARKETING GOES TO UNIVERSIDAD

AUTHOR(S)
Sebor, Jessica
PUB. DATE
February 2007
SOURCE
CRM Magazine;Feb2007, Vol. 11 Issue 2, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the DePaul University would become the first Hispanic university to offer an undergraduate major in Multicultural Marketing. The program of the university aims to improve understanding of the fastest growing population in the U.S. which is the Hispanic population. It also desires to enhance interest in Hispanic marketing in higher education in the U.S.
ACCESSION #
23943593

 

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