TITLE

MVNO Survival of the Fittest

AUTHOR(S)
Venkatesh, D. P.
PUB. DATE
February 2007
SOURCE
Wireless Week;2/1/2007, Vol. 13 Issue 3, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the lessons learned by Mobile Virtual Network Operators (MVNO) in order to succeed in business. The author stressed that MVNO should build loyal communities through customized service. He also recommends to make the mobile content easy to find. The author asserts that consumers demand for personalization of phones which are reflected in the success of ringtones.
ACCESSION #
23934944

 

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