MVNO Survival of the Fittest

Venkatesh, D. P.
February 2007
Wireless Week;2/1/2007, Vol. 13 Issue 3, p30
Trade Publication
The article discusses the lessons learned by Mobile Virtual Network Operators (MVNO) in order to succeed in business. The author stressed that MVNO should build loyal communities through customized service. He also recommends to make the mobile content easy to find. The author asserts that consumers demand for personalization of phones which are reflected in the success of ringtones.


Related Articles

  • The brand the bottomline. O'Shea, Dan // Telephony;4/3/2006, Vol. 247 Issue 6, Special section p12 

    The article reports on the competition on Mobile Virtual Network Operators (MVNO) with brands. MVNOs are focused on the marketing, sales, and the outsourcing of other parts of the operations, including customer relationship management, application platforms and back-office functions. Most of the...

  • Going to extremes. Lennighan, Mary // Total Telecom Magazine;Apr2006, p30 

    The article asserts that mobile virtual network operators (MVNO) are leading the way when it comes to segmenting their services to consumers, as of April 2006. Target groups now include the very wealthy, extreme sports fanatics, and ethnic and gay communities. In addition, mobile operators are...

  • The changing face of mobile radio.  // Mobile Radio Technology;Mar2002, Vol. 20 Issue 3, p88 

    Focuses on changes of the mobile radio industry in the U.S. Improvement of customer service; Management of the Federal Communication Commission; Determination of marketplace losses.

  • Out with the old, in with the new. Brand, Richard // Telecommunications - International Edition;Feb2002, Vol. 36 Issue 2, p45 

    Focuses on the importance of a customer-centric billing system on the success of mobile operations. Tolerance of customers on poor service; Strategy of the reduction of the costs of customer care; List of the common types of business models; Allied to the increase service management complexity.

  • Verizon introduces new prepaid service in Southern California.  // RCR Wireless News;3/26/2001, Vol. 20 Issue 13, p2 

    Announces the introduction of Verizon Wireless Inc.'s Local Digital Prepay Phone in a Box in Southern California, which allows customers to purchase airtime on a pay-as-you-go basis.

  • Recognizing the Wind of Change. Myron, David // CRM Magazine;May2008, Vol. 12 Issue 5, p6 

    The article discusses various reports published within the issue, including one by Jessica Tsai on the latest developments in the mobile marketing and another one by Jessica Sebor on the seven steps to successful service-oriented architecture (SOA).

  • The 'A' route for GSM QoS.  // Telecommunications - International Edition;Aug2001, Vol. 35 Issue 8, p41 

    Discusses quality of service (QoS) approaches used by mobile telephone operators to increase and maintain customer satisfaction. Getting the view of the QoS of each individual call whenever and wherever they are made; Global QoS strategy per base station sub-system, network sub-system and per...

  • Fixed/mobile convergence and the human touch. Young, Laurie // Telecommunications - International Edition;Sep98, Vol. 32 Issue 9, p99 

    Assesses the capability of telecommunication companies to address customers' need affected by the convergence of fixed and mobile communication services. Concerns on the industry's concentration on product- and price-based marketing; Importance of recognizing the applications and significance...

  • At Johnny carino's, cell-phone paging system the right call. Liddle, Alan J. // Nation's Restaurant News;1/21/2002, Vol. 36 Issue 3, p26 

    Focuses on the use of cellular phone paging system of Johnny Carino Country Italian chain restaurant in Austin, Texas. Advantages of cellular phone paging system; Installation of Trinity system by Long Range Systems Inc.; Uses of the cellular phone paging system.


Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics