Advertising 101

Alleven, Monica
February 2007
Wireless Week;2/1/2007, Vol. 13 Issue 3, p29
Trade Publication
The article focuses on wireless advertising or mobile marketing. Soren Schaftt, chief executive officer of Qmobile and board member of the Mobile Marketing Association, asserts that 2007 is the year for mobile advertising to figure out business models and fine-tune projects. One of the concerns of the industry is the consumer perception on mobile advertising. The standard operating procedure of the industry is to let the consumers decide whether they want or do not want to receive the advertisements.


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