So Long Jack

Morse, Joni
February 2007
Wireless Week;2/1/2007, Vol. 13 Issue 3, p28
Trade Publication
The article reports that AT&T is starting the transition of the Cingular Wireless brand to its own through advertising and customer communications campaign targeting the Web sites, retail stores, company building and vehicles of Cingular. The transition follows the recent purchase of BellSouth by AT&T which gives the latter full control of Cingular.


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