TITLE

The Day After Tomorrow: Longer Run Issues in Theatrical Exhibition

AUTHOR(S)
Moul, Charles C.
PUB. DATE
November 2006
SOURCE
Marketing Science;Nov/Dec2006, Vol. 25 Issue 6, p665
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The author offers commentary on an article about research in the motion picture industry in this issue of "Marketing Science." Topics discussed include the effects of file sharing and copyright piracy on the motion picture industry as well as ways to counter the implication of widespread replication on the industry. The author suggests that this will affect film production and potentially harm the video industry, translating into a shift toward theatrical exhibition and more films that are meant to be seen on a large screen.
ACCESSION #
23934026

 

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