TITLE

Trading Up

AUTHOR(S)
Fass, Allison
PUB. DATE
January 2007
SOURCE
Forbes Asia;1/29/2007, Vol. 3 Issue 2, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article states that Coach has thrived peddling accessible luxury. Now it sells handbags that will give mainstream fans sticker shock. Shoppers jam the Coach flagship store on Madison Avenue in Manhattan to eyeball 230 stylish handbags that priced upwards of $300. The company's chief executive officer is Lewis Frankfort. The higher-priced items and exotic animal skins are part of Frankfort's plan to burnish the Coach brand and expand the market for its bags and accessories.
ACCESSION #
23925632

 

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