Trading Up

Fass, Allison
January 2007
Forbes Asia;1/29/2007, Vol. 3 Issue 2, p56
This article states that Coach has thrived peddling accessible luxury. Now it sells handbags that will give mainstream fans sticker shock. Shoppers jam the Coach flagship store on Madison Avenue in Manhattan to eyeball 230 stylish handbags that priced upwards of $300. The company's chief executive officer is Lewis Frankfort. The higher-priced items and exotic animal skins are part of Frankfort's plan to burnish the Coach brand and expand the market for its bags and accessories.


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