MVNO has X Appeal

Alleven, Monica
January 2007
Wireless Week;1/15/2007, Vol. 13 Issue 2, p9
Trade Publication
The article focuses on the company XE Mobile. XE Mobile is a youth-oriented mobile virtual network operator (MVNO) launched in 2006 and is run by chief executive officer Mark Ghermezian. According to Ghermezian, the company's pay-as-you-go marketing and its partnership with the largest U.S. global system for mobile (GSM) company has made it one of the few GSM MVNOs in the U.S. market. IT also offers a discount card called XE Club Card given upon purchase of a handset.


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