Damiano, Paula
January 2006
NAFE Magazine;Winter2006, Vol. 29 Issue 4, p24
This article features a pest control business called Holmes Pest Control established by model and actress Genma Stringer Holmes in the U.S. Her goal is to make pest control glamorous. She makes an impression with a marketing technique for the botanical pesticides made from plant oils, rather than chemicals. Her strategy was successful as reflected in revenues of the company.


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