Ekornes chair finds spot on 'Doc'

January 2007
Furniture/Today;1/29/2007, Vol. 31 Issue 21, p126
Trade Publication
The article reports on the appearance of an Ekornes Stressless recliner from Ekornes Ltd. on television show "Doc," by actor and singer Billy Ray Cyrus. In Place Promotions, a Chicago-based product placement and promotions agency, worked with Ekornes to land the spot on television. According to Carmen Brown, senior product placement and promotions manager at In Place Promotions, product placements can dovetail with other marketing because it creates a buzz about product launch.


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