TITLE

Ekornes chair finds spot on 'Doc'

PUB. DATE
January 2007
SOURCE
Furniture/Today;1/29/2007, Vol. 31 Issue 21, p126
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appearance of an Ekornes Stressless recliner from Ekornes Ltd. on television show "Doc," by actor and singer Billy Ray Cyrus. In Place Promotions, a Chicago-based product placement and promotions agency, worked with Ekornes to land the spot on television. According to Carmen Brown, senior product placement and promotions manager at In Place Promotions, product placements can dovetail with other marketing because it creates a buzz about product launch.
ACCESSION #
23870026

 

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