TITLE

What the Auto Industry Can Learn from McDonald's

AUTHOR(S)
Ettlie, John E.
PUB. DATE
October 1999
SOURCE
Automotive Manufacturing & Production;Oct99, Vol. 111 Issue 10, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with a revolutionary way of organizing production for engine production in the automobile industry. Percentage of capacity utilization in one of the benchmark cases in engine production; Discussion on the food production system of McDonald's Corp.; How the automobile industry could learn from McDonald's production system.
ACCESSION #
2386649

 

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