Honda's Genes

Smith, Brett C.
October 1999
Automotive Manufacturing & Production;Oct99, Vol. 111 Issue 10, p14
Trade Publication
Analyzes the speech given by Honda Motor Company President Hiroyuko Yoshino at the 1999 University of Michigan Automotive Management Briefing Seminar. Strategy to be pursued by Honda; How Honda plans to execute the strategy; Discussion on the strategic elements of the Honda plans.


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