TITLE

The man who sold the World

AUTHOR(S)
Nathans, Stephen F.
PUB. DATE
April 1999
SOURCE
EMedia Professional;Apr99, Vol. 12 Issue 4, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising strategy of Apple Computer Inc. chief executive Steve Jobs. Popular people used by Jobs in billboarding; Comments on iMac computers by Apple.
ACCESSION #
2386536

 

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