Southern goes custom

Evans, Gary
January 2007
Furniture/Today;1/29/2007, Vol. 31 Issue 21, p1
Trade Publication
The article reports on the launching of the custom-order program which is designed to expand Southern Furniture Co. with smaller, independent retailers in Conover, North Carolina. The program is a major shift in direction from factory-designed matches in limited fabrics and colorations to "have it your way" presentation of 500 custom-order fabrics. According to its president Ken Church, the move is expected to increase its sales by 25 percent.


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