TITLE

Opportunities Seen in College Market in Digital Products, Policy Reform and Meeting Student Needs

PUB. DATE
January 2007
SOURCE
Educational Marketer;1/22/2007, Vol. 38 Issue 2, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article forecasts the condition of college publishing in the U.S. for 2007. The digital transformation, varied academic needs of students and instructional needs of professors will continue to influence how publishers do business for the period. Demand for new publisher-produced technologies and custom books will continue to grow. Publishers are seeing opportunities for online homework, interactive learning tools and student self-assessment.
ACCESSION #
23856273

 

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