Opportunities Seen in College Market in Digital Products, Policy Reform and Meeting Student Needs

January 2007
Educational Marketer;1/22/2007, Vol. 38 Issue 2, p1
Trade Publication
The article forecasts the condition of college publishing in the U.S. for 2007. The digital transformation, varied academic needs of students and instructional needs of professors will continue to influence how publishers do business for the period. Demand for new publisher-produced technologies and custom books will continue to grow. Publishers are seeing opportunities for online homework, interactive learning tools and student self-assessment.


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