TITLE

Tesco cuts to spark price war?

PUB. DATE
January 2007
SOURCE
Farmers Weekly;1/12/2007, Vol. 146 Issue 2, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces that Tesco, the biggest retailer in Great Britain, will be cutting the price of 600 of its own-brand everyday items by as much as 30%, igniting speculation that a price war is set to break out among the big retailers. The permanent price cuts are said to amount to £80 million. Tesco commercial director Richard Brasher said the cuts were part of the retailer's desire to re-establish price as the key area of competition between the supermarkets in 2007.
ACCESSION #
23846335

 

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