Tesco cuts to spark price war?

January 2007
Farmers Weekly;1/12/2007, Vol. 146 Issue 2, p22
Trade Publication
The article announces that Tesco, the biggest retailer in Great Britain, will be cutting the price of 600 of its own-brand everyday items by as much as 30%, igniting speculation that a price war is set to break out among the big retailers. The permanent price cuts are said to amount to £80 million. Tesco commercial director Richard Brasher said the cuts were part of the retailer's desire to re-establish price as the key area of competition between the supermarkets in 2007.


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