401(k) education efforts target minorities

Bridgeford, Lydell C.
January 2007
Employee Benefit News;Jan2007, Vol. 21 Issue 1, p20
The article focuses on the emergence of multicultural marketing of 401(k) plans in the U.S. According to Andrés Tapia, chief diversity officer at Hewitt Associates, to increase participation rates among minorities, plan sponsors and employers need to understand how group perceives retirement in the future. The Union Bank of California customized a 401(k) campaign and sent bilingual plan specialists to Komatsu America Corp. to help its Latin Americans workforce enroll in the plan.


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