TITLE

Category Review: Brand Extensions Lift Cookbook Sales in 2006

PUB. DATE
January 2007
SOURCE
Book Publishing Report;Jan2007, Vol. 32 Issue 1, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the cookbook market has expanded in 2006. There are many familiar publisher, author and title names have been showing up across the bestseller lists. It has been estimated that publishers took in between $510 million and $540 million in net retail cookbook revenue. However, the expansion has been reached at a cost because publishers fought harder to make their books stand out from the thousands of other books in that were released.
ACCESSION #
23841376

 

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