Web Starting to Dominate Issuers' Delivery Channels

Fest, Glen
January 2007
Bank Technology News;Jan2007, Vol. 20 Issue 1, p19
Trade Publication
The article reports on the growth of online application to attract credit card prospects by banks and issuers. It was shown that credit card application through the Internet is facing an increasing demand from among applicants. Credit card applicants are looking for detailed information of rates and fees as well as security information available online. Banks and issuers are developing techniques and strategies in addressing to the demands of its prospects and applicants.


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