Family First Finds Tailor-Made Sales Prospects

Adams, John
January 2007
Bank Technology News;Jan2007, Vol. 20 Issue 1, p16
Trade Publication
The article reports that the Chicago mortgage lender Family First Mortgage Corp. is using an eBay-style online exchange for mortgage leads that allows institutions to set the time and place for bidding on leads. It is inferred that the competition for the highest quality leads will be more intense if the mortgage market becomes worse. Thus, Family First Mortgage looks for leads on LeadPoint Inc., a market-based online lead generation service that works without a contractual commitment for brokers.


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