TITLE

Marketing to Hispanics requires a culture-specific approach

AUTHOR(S)
Sawyer, Chrysanthe Georges
PUB. DATE
January 2007
SOURCE
Las Vegas Business Press (10712186);1/1/2007, Vol. 24 Issue 1, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the advantages of applying a culture-specific marketing approach in targeting Hispanic consumers. They are considered the fastest-growing market segment in the U.S., especially in Las Vegas, Nevada. Hispanics are described as more sociable than any other ethnic segment. There is a need to use words and visuals that resonate best with the Hispanic culture.
ACCESSION #
23831349

 

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