TITLE

Per-month and per-night pricing: Too soft or savvy?

AUTHOR(S)
Perry, David
PUB. DATE
January 2007
SOURCE
Furniture/Today;1/22/2007, Vol. 31 Issue 20, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article recommends the use of per-month and per-night pricing for bedding furniture in newspaper advertisements. Advertising a bed in newspapers as costing $67 with an asterisk will tell the customer that the bed is affordable. The price is the monthly amortization for the bed. Showing per-night prices, which are usually in cents, is even more attractive.
ACCESSION #
23819520

 

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