Per-month and per-night pricing: Too soft or savvy?

Perry, David
January 2007
Furniture/Today;1/22/2007, Vol. 31 Issue 20, p80
Trade Publication
The article recommends the use of per-month and per-night pricing for bedding furniture in newspaper advertisements. Advertising a bed in newspapers as costing $67 with an asterisk will tell the customer that the bed is affordable. The price is the monthly amortization for the bed. Showing per-night prices, which are usually in cents, is even more attractive.


Related Articles

  • Park Place Corp. Perry, David // Furniture/Today;11/17/2003, Vol. 28 Issue 11, p24 

    Features the bedding producer Park Place Corp. in South Carolina. Expansion of the company into furniture and air mattresses; Implementation of aggressive marketing strategy; Quality of the products.

  • The Container Store Organizes a Plan. O'Loughlin, Sandra // Brandweek;12/13/2004, Vol. 45 Issue 45, p14 

    Reports on an advertising campaign for the Container Store's custom-planning center and elfa, shelving and drawer organizers in the U.S. in 2004. Newspapers where the print campaign will appear; Tagline of the campaign; Comments of Casey Priest, vice president for marketing, on the increase in...

  • Independents must step in as grocers aim for the top. de Mellin, Richard // Cabinet Maker;8/24/2007, Issue 5552, p9 

    The article presents the author's perspective pertaining the issues on development and innovation in bedroom furniture industry in Great Britain. The author believes that all sectors of the market had been targeted for certain improvement. Supermarket chains have been able to differentiate their...

  • McCarron: Customers 'deserve the best'  // Furniture/Today;9/8/2003, Vol. 28 Issue 2, p28 

    Reports on the marketing strategy of Sit 'n Sleep store manager Jason McCarron in California. Establishment of customer rapport; Enhancement of the shopping process; Customer relations.

  • Mixing the old, new. Merritte, Tanya K. // Kids Today;Apr2008, p13 

    Information about the Kids Today conference in Savannah, Georgia in March 2008 is presented. Topics include the collaboration of the old and modern ideas in developing high quality furniture products, Web initiatives for retail trade and effective marketing strategy development. The conference...

  • Brand in the news Habitat. McWalter, Alan // Marketing (00253650);9/30/2009, p10 

    The article focuses on the challenge faced by household furnishings retailer Habitat on branding in the homewares market in 2009 in Great Britain. Habitat's advertising agency Conran Ltd. believes that a contemporary style, innovation and practicality are the solutions to Habitat's problem on...

  • Picture This. Ramos, Miguel // Cabinet Maker;5/2/2014, Issue 5883, p22 

    The article focuses on how social media and mobile technology is becoming an integral part of marketing and advertising strategy. Topics discussed include encouraging consumers to upload selfies for brand promotion, social media marketing, and how furniture and furnishings industry can...

  • Research tool developed to pretest effectiveness of brand-featuring strategies in retail prints ads. Schmitz, Robert A. // Marketing News;9/16/1983, Vol. 17 Issue 19, p2 

    This article talks about a research technique, developed by Majers Corp., to pretest the effectiveness of brand-featuring strategies in print advertisements. The technique lets a group of respondents browse through newspaper advertisements and finds out which brands are often most remembered....

  • Beer ad prompts Southland Corp. to withdraw price-matching marketing strategy for company-owned 7-Eleven stores in Texas.  // Marketing News;10/9/87, Vol. 21 Issue 21, p22 

    The article reports on the decision of 7-Eleven stores owner Southland Corp. to withdraw its policy of matching any advertised beer price on September 15, 1987 after the Texas Alcoholic Beverage Commission (TABC). The decision was prompted by a newspaper advertisement for 12-packs of Budweiser...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics