TITLE

image of the Week

PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p82
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section presents an image of the advertising campaign of Heinz USA for its ketchup as of October 1999. Heinz USA has created what it calls talking labels for its normally staid ketchup. Quips such as "Are your french fries lonely?" and "Psst..over here" enliven the bottles of condiment as part of the marketer's campaign from Leo Burnett USA, Chicago.
ACCESSION #
2381696

 

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