image of the Week

October 1999
Advertising Age;10/18/1999, Vol. 70 Issue 10, p82
Trade Publication
This section presents an image of the advertising campaign of Heinz USA for its ketchup as of October 1999. Heinz USA has created what it calls talking labels for its normally staid ketchup. Quips such as "Are your french fries lonely?" and "Psst..over here" enliven the bottles of condiment as part of the marketer's campaign from Leo Burnett USA, Chicago.


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