'Tobacco is whacko' Lorillard hits hard

Garfield, Bob
October 1999
Advertising Age;10/18/1999, Vol. 70 Issue 10, p81
Trade Publication
This article evaluates the anti-smoking television commercial created by Bozell for Lorillard Tobacco Co. in the U.S. Big Tobacco used its corporate Web sites to acknowledge that cigarettes probably do have some negatives such as cancer of the lungs. The first Lorrilard spot, from Bozell, New York, is set in a dark, dangerous-looking piercing parlor. A teen-age boy visits to have a study riveted to his tongue, and in this forbidding, filthy place--is served by a 60-ish man with brown teeth and very scary eyewear. After a graphic, grotesque close-up of the procedure itself, the creepy piercer says to his young customer, Join me in cigarette? But the kid wants no part of it. "What do you think," he replies, "I'm crazy?"


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