Bozell moving beyond mustaches in milk ads

Chura, Hillary; Thompson, Stephanie
October 1999
Advertising Age;10/18/1999, Vol. 70 Issue 10, p81
Trade Publication
This article provides information on the television commercials for the National Fluid Milk Processor Education Program and the Dairy Management Inc. as of October 1999. One spot features a mouthy guy dressed in a milk carton suit, razzing mediocre urban basketball players, saying they would improve if they would drink milk. Another Bozell, New York spot features three elderly diner patrons blowing spitballs at young toughs who harass a fellow diner. As the three beefy thugs confront the giggling men, the geezers down glasses of milk and are fortified to head-butt the young men and race out of the restaurant. A third animated spot features Nintendo of America's Super Mario character.


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