TITLE

Jerzees ads pit its apparel vs. the giants

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on an advertising campaign being launched by Jerzees as of October 1999 for its sports apparel line, part of a marketing overhaul at parent company Russell Corp. Russell is doubling 1998 spending for the offbeat TV campaign for Jerzees, designed to help the mass-market mainstay at Kmart Corp. and Wal-Mart Stores compete in bigger-league competition against the Hanes and Fruit of the Loom of Sara Lee Corp. The company previously spent about $10 million annually to market Jerzees.
ACCESSION #
2381692

 

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