'Bats' film gets in ring with WWF for promo

Friedman, Wayne
October 1999
Advertising Age;10/18/1999, Vol. 70 Issue 10, p78
Trade Publication
This article reports on the promotion of Destination Films' first theatrical efforts, Bats, on UPN's WWF Smackdown on October 21, 1999, a day before the film opens. Calling it a product placement deal of sorts, WWF will run a special 25-second segment with exclusive footage of the movie as well as action from WWF. Toward the end of the segment, a three-way split screen will have the WWF logo in one area, scenes from the movie in another and WWF action in the third part. In addition to the special in-program feature, WWF will run streaming video from the Bats movie trailer on its Web site.


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