TITLE

'Bats' film gets in ring with WWF for promo

AUTHOR(S)
Friedman, Wayne
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the promotion of Destination Films' first theatrical efforts, Bats, on UPN's WWF Smackdown on October 21, 1999, a day before the film opens. Calling it a product placement deal of sorts, WWF will run a special 25-second segment with exclusive footage of the movie as well as action from WWF. Toward the end of the segment, a three-way split screen will have the WWF logo in one area, scenes from the movie in another and WWF action in the third part. In addition to the special in-program feature, WWF will run streaming video from the Bats movie trailer on its Web site.
ACCESSION #
2381689

 

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