WebTV enlists on-screen folk to pitch in ads

Cuneo, Alice Z.; Elkin, Tobi
October 1999
Advertising Age;10/18/1999, Vol. 70 Issue 10, p78
Trade Publication
This article reports on the decision of Microsoft Corp. to switch marketing strategies to show off its ability to make TV do more for everyday viewers. A humorous advertising campaign in October 1999 shows individuals in a different situations watching TV. During the programming, actors from the shows being watched stop the action they are involved in and turn to talk to the viewer about various aspects of WebTV. Spending is estimated to be in the $25 million range. A teaser spot began running earlier in October 1999.


Related Articles

  • The Changing Face of WebTV. Brown, Peter // Electronic News;04/26/99, Vol. 45 Issue 17, p14 

    Reports on the updated WebTV business model from Microsoft Corp. Areas of focus; Additional features of WebTV; Comment from Alan Yates, director of platform marketing at Microsoft WebTV.

  • Microsoft's 'people-ready' software - to be taken with a pinch of salt.  // MarketWatch: Global Round-up;Jun2006, Vol. 5 Issue 6, p186 

    The article reports on U.S.-based computer software firm Microsoft Corp.'s launch of advertisements that emphasizes its "people-ready" message. The company will spend $500 million on the advertising campaigns. However, one contradictory about the campaigns' message is the impression that...

  • 16: MICH MATHEWS, VP-MARKETING, MICROSOFT CORP.  // Advertising Age;10/4/2004, Vol. 75 Issue 40, pP-10 

    Reports on the advertising strategy of Microsoft Corp., as of October 2004. List of advertising agencies affiliated with the company; Background on the market share of its Xbox game platform; Percentage of a decline in the advertising spending of the company in the first half of 2004.

  • Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver. Freedman, David H. // Inc.;Dec2006, Vol. 28 Issue 12, p81 

    The article discusses issues related to the use of online-based buzz marketing strategies. The buzz believers preach that buzz marketing will trounce traditional advertising and that its payoffs are as high as its costs are low. In fact, contrary to the notion that buzz marketing is a cheap...

  • Target niche markets with user-inspired content. Nutley, Michael // Marketing Week;12/11/2008, Vol. 31 Issue 50, p80 

    The article offers various developments related to personalised advertising through the Internet. It states that etailers are using simple A/B splits to present regular visitors with a different landing page to that served up for newcomers, and advertising serving systems are being developed so...

  • Apple campaign leaves sour taste.  // Advertising Age;2/19/2007, Vol. 78 Issue 8, p12 

    The author bemoans Apple's latest ad campaign directly targeted at Microsoft's Vista. Noting that Apple's campaign mentions Microsft's new product repeatedly, the author wonders if Apple might be giving Vista to much visibility. For a company that asks its users to think differently, the author...

  • Microsoft to Shut Down WebTV Successor MSN TV. Hernandez, Pedro // eWeek;7/ 8/2013, p8 

    The article reports that Microsoft Corp. will shut down its MSN TV service on September 30, 2013. MSN TV, formerly WebTV. A brief historical overview of the MSN TV, formerly WebTV, purchased by Microsoft in 1997 as part of its strategy to deliver to customers the benefits of the Internet with...

  • Does bing have the bling. Hendery, Simon // AdMedia;Jun2009, Vol. 24 Issue 5, p30 

    The article discusses the marketing approach of Microsoft for its search engine Bing and the advertising spending in the Internet market. According to web traffic monitor StatCounter, Bing's share of the global search engine market peaked just under 6 percent during its first week of business....

  • news digest.  // New Media Age;3/18/2010, p12 

    This section offers news briefs on the interactive media industry as of March 18, 2010. Microsoft will become the sponsor of the animated program "The Simpsons" on Channel 4 during weeknights. A cross-platform campaign to support the 30 Days of Food and Drink festival has been launched by the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics