TITLE

WebTV enlists on-screen folk to pitch in ads

AUTHOR(S)
Cuneo, Alice Z.; Elkin, Tobi
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of Microsoft Corp. to switch marketing strategies to show off its ability to make TV do more for everyday viewers. A humorous advertising campaign in October 1999 shows individuals in a different situations watching TV. During the programming, actors from the shows being watched stop the action they are involved in and turn to talk to the viewer about various aspects of WebTV. Spending is estimated to be in the $25 million range. A teaser spot began running earlier in October 1999.
ACCESSION #
2381688

 

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