'National Lampoon' heads online

Friedman, Wayne
October 1999
Advertising Age;10/18/1999, Vol. 70 Issue 10, p65
Trade Publication
This article reports on the plan of the National Lampoon to launch a Web site, the Humor Network on October 19, 1999. The site will handle topical and satirical humor, mostly consisting of 5-7-minute video programs that will take Lampoon's traditional satirical slant on the world. One unique feature will be an electronic commerce site, called Smash & Grab, where-in true Lampoon style visitors will be encouraged to loot and pillage the online store. The site is being produced by J2 Communications, National Lampoon's parent, which purchased the magazine in 1991 and closed it in 1998 due to poor advertising sales.


Related Articles

  • `Animal House' online. Tedesco, Richard // Broadcasting & Cable;11/24/97, Vol. 127 Issue 48, p72 

    Reports on the deal made by On-Line Entertainment with J2 Communications to use content from the latter company's spoken and musical comedy web sites. Production of live music events online; Delivery of full-length musical selections with pay-per-listen technology.

  • National Lampoon: A magazine or a theme park? Isler, Erika // Folio: The Magazine for Magazine Management;4/1/94, Vol. 23 Issue 6, p19 

    Reports on the cross-marketing done by J2 Communications around the `National Lampoon' magazine. Sporadic publishing of the magazine; Greeting cards; Book publishing; Television; Movies; Themed food and beverage services; Competition faced by the company.

  • SPORTS. Cohen, Andrew // School Library Journal;Nov89, Vol. 35 Issue 15, p65 

    Reviews the videocassette 'Ball Talk: Baseball's Voices of Summer' produced by J2 Communications.

  • Ads Around Content: Pushing the Limits. Crawford, Walt // EContent;Jun2001, Vol. 24 Issue 4, p48 

    Comments on the advertisement saturation of Web sites. Percentage of advertising in persona computing Web magazines; Problem in determining the percentage of advertisement and editorial space on a Web site; Percentage of the active Web space including stories on ZDNet, from February 12 to 13,...

  • Retailer Bluefly Takes `Lifestyle' Approach. MAND, ADRIENNE // MediaWeek;03/22/99, Vol. 9 Issue 12, p47 

    Reports on print advertising effort of online discount clothing retailer Bluefly positioning its electronic commerce site as a `lifestyle' option. Description of a print execution in `Time Old New York'; Comments from Kenneth Seiff, chief executive officer; Magazines where the advertisement...

  • READ, LOG ON, SPEND. Lefevre, Lori // Adweek New England Edition;10/23/2000, Vol. 37 Issue 43, pM8 

    Reports on the electronic commerce Web site launched by `Teen' magazine. Promotion to attract teenagers; Fee collected from advertisers; Features of the electronic commerce system.

  • Build partner loyalty in tough times. Karpinski, Richard // B to B;2/11/2002, Vol. 87 Issue 2, p19 

    Focuses on the electronic-commerce practices applicable for business-to-business marketers and strategies. Use of e-commerce and the Web as tools for making value chains; Consideration of sales channels as partners in the e-commerce; Linkage of customers via the Internet.

  • E-commerce tie-ins. Liebeskind, Ken // Editor & Publisher;10/30/99, Vol. 132 Issue 44, p25 

    Reports on the tie-ins as a way to generate advertising revenue from the electronic commerce of retail companies linked to newspaper Web sites. Launch of affiliate advertising by `The Deseret News' and `The Salt Lake Tribune' newspapers; Trend in increase in online shopping.

  • More Online Ads Equal More Visitors, Survey Says. Mack, Ann M. // Brandweek;07/17/2000, Vol. 41 Issue 29, p60 

    Reports on the study released by AdRelevance on the importance of more online advertising in increasing visits to electronic commerce sites. Analysis of the Internet advertising impressions and traffic patterns; Other factors that influence the traffic to Web sites; Other findings of the study.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics