TITLE

Net toddler CarsDirect.com rolls $20 million campaign

AUTHOR(S)
Gilbert, Jennifer; Guilford, David
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p63
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign created by Think New Ideas for Carsdirect.com designed to prove it means business even if the company is only 5 months old as of October 1999. The advertising breaks November 1, 1999 in Los Angeles, New York and San Francisco, California with the tagline, "America's No. 1 way to buy cars online," and includes TV, print, outdoor and online. CarsDirect was launched in May 1999 and has received $30 million in financing from Idealab Capital Partners, Goldman Sachs and others.
ACCESSION #
2381679

 

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