TITLE

Advertising jumps 80% to $359 mil

AUTHOR(S)
Johnson, Bradley
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the increase in spending for Internet advertising in the first quarter of 2005, according to spending data that confirm the boom on the Web. InterMedia Advertising Solutions, sister company to VNU's Competitive Media Reporting, releases its InternetWatch spending report, which shows strong growth in Web spending across industries. For the first time since InterMedia began tracking Web spending in 1996, computer- and online-related companies dipped below 40 percent to 38.2 percent in the first quarter of 1999 compared with the year-earlier period.
ACCESSION #
2381675

 

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