TITLE

CNET ups visibility

AUTHOR(S)
Williamson, Debra Aho; Cuneo, Alice Z.
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the announcement by CNET, the technology news and commerce company, to spend $100 million on a branding campaign over 18 months. On the day CNET announced its campaign and that it would result in several quarters of losses, its stock fell dramatically. CNET has also made some changes, switching broadcast advertising agencies as it moves into the second phase of its massive effort. Earlier in September 1999, it added Leagas Delaney, San Francisco, to the account, to handle all broadcast TV and radio network.
ACCESSION #
2381674

 

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