TITLE

BREAKING NEWS

PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on interactive media and marketing as of October 1999. Acquisition of Iballs, a New York Internet media planning and buying company by Avenue A; Purpose of a multimedia campaign launched by Cozone.com, the online subsidiary of retailer CompUSA; Theme of an integrated campaign launched by American Greetings' site to back its position as a source for people to express feelings on any life experience.
ACCESSION #
2381673

 

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