TITLE

NEWS BRIEFS

AUTHOR(S)
Webster, Nancy
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to media and marketing in the U.S. as of October 1999. Launch of a TV, radio and outdoor campaign by TV Guide en Espanol to support the October 25, 1999 launch of its Spanish language insert; Bottled water brand from Pump City Beverages to be launched with a print campaign after January 1, 2000; Selection of Zubi Advertising Services to handle the Hispanic account of Mars Inc.
ACCESSION #
2381670

 

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