TITLE

Issues lost in the cozy calm of ANA meet's 'sponsor' days

AUTHOR(S)
Donaton, Scott
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the outcome of the 1999 annual meeting of the Association of National Advertisers (ANA) held in Amelia Island, Florida. Topic that should dominate the agenda of ANA conferences; Opinion that the third day of the meeting was provocative and relevant; Lesson that ANA should learn from the meeting; Opinion on the decision of ANA to abandon its plan of inviting agencies to join as members.
ACCESSION #
2381662

 

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