TITLE

HarpWeek pitches U.S. history to teens--and marketers as well

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article talks about the business of HarpWeek, an archival company founded by John Adler in the U.S. Adler was a former advertising research executive who bought an entire set of Harper's Weekly magazines for the years 1857 through 1916. When he retired from research, he combined his obsession with history and business and founded HarpWeek. He and his team of technologists, historians, archivists and salespeople have spent seven years scanning and collating every story, every advertisement, every illustration and every interstitial bit that appeared in Harper's Weekly during its life, effectively putting into multimedia the history of U.S. during the last half of the 19th century. Now, scores of colleges have access to the HarpWeek via CD-ROM or Web subscriptions. But to continue the expensive task of archiving, Adler is seeking to turn his hobby into a profit making business. To that end, he is targeting a younger market--high schools--and seeking consumer-products advertisers that might want to sponsor pages, sections, even specialty contents, in return for access to the teens.
ACCESSION #
2381661

 

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