TITLE

White Cloud rains on P&G

PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the competition between Proctor & Gamble's Charmin and Pampers diapers with a former P&G diaper brand, White Cloud. Reason of P&G for selling the White Cloud brand to Paper Partners; Business relationship of P&G with Wal-Mart; Importance of maintaining ownership of a trademark.
ACCESSION #
2381659

 

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