on a roll Barbara Watts

October 1999
Advertising Age;10/18/1999, Vol. 70 Issue 10, p36
Trade Publication
This article profiles Barbara Watts, vice president of promotions at Universal Studios Home Video. Prior to attaining her current position, Watts ran her won entertainment and marketing company for seven years. Before that she worked in promotions for the 20th Century Fox and MGM/UA home entertainment units. Watts predicts that the Internet will become an especially powerful tool for video promotions, allowing instant entry and communication of details, plus opportunities for fan interaction. She thinks that the hottest and toughest market for videos right now is young adults between 18 to 24 years old, who are marketing savvy and fickle. She also observed that redemptions on newspaper free-standing inserts have plunged. As a result, retailers are now looking for promotions with video marketers that cater to their own stores, providing uniqueness and branding opportunities.


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