`Sporting News' sweetens prospects with TV deals

Kerwin, Ann Marie
October 1999
Advertising Age;10/18/1999, Vol. 70 Issue 10, p34
Trade Publication
This article reports on the television deals signed up by The Sporting News in the U.S. as of October 1999. Times Mirror Magazines has not yet sent out financial information to prospective buyers, but The Sporting News moved to secure a couple of attractive, on-shot television tie-ins. On October 25, the opening day of the World Series, NBC will broadcast a 90-minute special on Baseball's 25 Greatest Moments. And on November 6, CBS will air a 1-hour special title The 100 Greatest Football Players. Both are based on Sporting News reports. Sporting News Vice President Jay Burzon said the deals help the publication attract interest from a new group of marketers and also may lure a wider group of potential buyers. In addition to the television specials, the newspaper is inviting fans to vote for the top football players and greatest baseball moments through ballots in the publications and on the weekly's Web site.


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