TITLE

P&G plots 2000 rollout for Vibrant, in U.K. test

AUTHOR(S)
Neff, Jack
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the new products to be launched by Procter & Gamble Co. (P&G) in 2000. Among the new product launches is the Vibrant Colorlock laundry additive, which will be rolled-out in the U.S. and certain parts of Europe. Vibrant represents the latest move by P&G to extend its fabric-care line. P&G will also launch NutriDelight, a powdered spinoff of its SunnyDelight brand, in the Philippines. The juice is positioned as helping kids grow taller, stronger and smarter. The Philippines was chosen because of its ongoing campaign to combat iron, iodine and vitamin A deficiencies. However, P&G CEO Durk Jager said that the company will likely expand the product globally and develop others aimed at nutrition. All in all, P&G plans to launch 20 new products by the end of 2001.
ACCESSION #
2381646

 

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