TITLE

'SmartMoney' spins entry into parenting arena

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the debut of the parenting magazine called Offspring in the U.S. in February 2000. Offspring is a spawn of SmartMoney, the joint venture between Hearst Corp. and Dow Jones & Co. The content of Offspring is not restricted to financial advice. The plan is to produce a parenting magazine that covers not only how to save for college, but also how to select a preschool and how to get optimum use of the family computer. Prudential Securities is the first advertiser in the new magazine. According to SmartMoney president, CEO and editor-in-chief Steven Swartz, technology and education are two topics that will explored frequently in the magazine. Christopher Lambiase, senior vice president and group publisher in charge of sales and marketing for all SmartMoney properties, will oversee the launch.
ACCESSION #
2381645

 

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