TITLE

ANA examines e-tailing dilemmas

AUTHOR(S)
Pollack, Judann; Neff, Jack
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article relates the topics discussed during the 90th annual conference of the Association of National Advertisers (ANA) held October 1999 in the U.S. Attendees discussed how to balance market-directed online sales with those Web-only e-tailers such as Amazon.com and sites controlled by retailers like Wal-Mart Stores. Herbert Baum, president and chief operating officer at Hasbro, said that some bricks-and-mortar retailers are very angry that Hasbro is participating with the online companies. One executive pointed out that some growing e-businesses such as Proflowers.com are eclipsing traditional businesses in floral delivery by shipping directly from floral centers rather than local florists. Some marketers, such as Procter & Gamble co. and Keebler Foods Co., are looking to the Internet for niche and online-only products that do not pay to squeeze onto expensive supermarket shelves.
ACCESSION #
2381642

 

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