TITLE

HGTV net earmarks $2.5 mil for makegoods

AUTHOR(S)
Ross, Chuck; Lafayette, Jon
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with issues concerning the advertising practices at Home & Garden Television (HGTV). E.W. Scripps Co. has set aside $2.5 million for marketers whose national advertisements on Home & Garden Television were pre-empted in many homes by local spots. The move, which startled a number of media buyers, was revealed in Scripps' third-quarter earnings announcement. Scripps noted that in the third quarter of 1999 the company accrued $2.5 million for make-goods to HGTV advertisers related to possible underdelivery of audience levels since 1997. Scripps spokesman Mark Kroeger confirmed the underdelivery was the result of national spots being placed in time slots where they were covered on some cable systems by local spots. He said the $2.5 million should cover any make-goods that have to be given to advertisers.
ACCESSION #
2381632

 

Related Articles

  • Admen label fall shows `bland X'. Robins, J. Max // Variety;6/13/94, Vol. 355 Issue 7, p1 

    Reports on advertising agencies' lack of enthusiasm for upcoming television programs for the 1994 fall season. Choices for 1993's fall season; Increases for the networks' primetime upfront; Share point predictions for television programs; Competition among television programs.

  • Creative best spots.  // Adweek Eastern Edition;6/14/1999, Vol. 40 Issue 24, p24 

    Provides highlights of the best television commercials launched on broadcast and cable television in the United States in May 1999. Includes advertising agency Goldberg Moser O'Neill's work for Aerial Communications; Crispin Porter Bogusky's use of professional athlete for And 1 sneakers;...

  • Mad Ave. not laughing as webs hype comedy. Robins, J. Max; Lowry, Brian // Variety;5/29/95, Vol. 359 Issue 5, p1 

    Reports on advertisers' reaction to the all-comedy lineup prepared by the big three major television networks and Fox Broadcasting. Targeting of the young and chic audience; Costs of promoting the new shows according to a media buyer; Questions about the networks' targeting of the same...

  • AICP Takes Stance On Runaway Spot Production. Goldrich, Robert // SHOOT;07/23/99, Vol. 40 Issue 29, p1 

    Reports on the Association of Independent Commercial Producers' stance on the runaway spot production problem in the United States commercial film industry. Stress on the producers' obligation to advertising agencies and clients; Need for the restructure of costly residual use fee systems;...

  • TOP SPOT OF THE WEEK.  // SHOOT;07/07/2000, Vol. 41 Issue 27, p10 

    Lists several agencies involved in the production and direction of television commercials in the United States. Includes a list of company executives of Bicoastal Epoch Films; Agency executives of Young & Rubicam company; Visual effects production crew of the Ring of Fire Advanced Media.

  • Going both ways. Dunlap // SHOOT;11/12/99, Vol. 40 Issue 45, p31 

    Discusses the advantages and obstacles faced by bicoastal music companies in the United States. Creation of background music used in commercials; Expansion of operations to Los Angeles, California to gain proximity to where television advertising spots are being produced; Creation of larger...

  • Ear Candy. Soter, Tom // SHOOT;05/19/2000, Vol. 41 Issue 20, p24 

    Discusses the role of music or sound design in the success of the three top television commercials selected by `SHOOT' for the week of May 19, 2000 in the United States. Use of offbeat music in Polaroid's `Shopping' which was created by Goodby Silverstein & Partners; Quirky music in the United...

  • Best spots.  // Adweek Midwest Edition;05/17/99, Vol. 40 Issue 20, p24 

    Presents a collection of television commercial spots breaking on broadcast and cable television in the United States as of May 17, 1999. Advertising agencies; Creative team; Illustration of the commercial; Brands include Cadillac Seville STS, California Fluid Milk Processors Advisory Board,...

  • Going with the flow. Soter // SHOOT;08/22/97, Vol. 38 Issue 34, p40 

    Examines the role of freelance television commercial producers, whose importance has grown since advertising agencies began downsizing in the United States, in the late 1980s. Advantages and disadvantages faced by agency heads of production when working with freelancers; Key elements to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics