TITLE

Beer Bust: 'The Shield' Episode Hits Bud.TV

AUTHOR(S)
Lafayette, Jon
PUB. DATE
January 2007
SOURCE
Television Week;1/15/2007, Vol. 26 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that the next episode of the television show The Shield will be streamed on Bud.TV as part of an ad and promotion deal with Anheuser-Busch (A-B). Bud.TV is an entertainment Web site that will be launched the day after the Super Bowl by A-B, which is moving marketing money from television to the Web to reach young men who are spending more time on the Internet. FX executives figured their network would benefit in several ways from Bud.TV's four-week exclusive run of the Shield episode. INSET: 'Hardly News' First Up From WB's Studio 2.0.
ACCESSION #
23809531

 

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