The Eyes Have It

Coster, Helen
January 2007
Forbes Asia;1/8/2007, Vol. 3 Issue 1, p82
The article offers information on the efforts of Gina Garan to market Blythe dolls in Japan. Blythe dolls were unsuccessfully marketed in 1972 by Kenner, an American toy company. Garan wrote the book "This Is Blythe" in 2000. Two years later, magazines Women's Wear Daily and Vogue Japan ran spreads showing the doll wearing miniature designer clothes. To capitalize on the growing popularity of Blythe, Garan developed a Web site, thisisblythe.com, and became Blythe's ad hoc spokesperson.


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