New Year in Detroit

Fahey, Jonathan
January 2007
Forbes Asia;1/8/2007, Vol. 3 Issue 1, p32
The author comments on the key strengths and weaknesses of various U.S. automobile makers and presents strategies for improvement. He praises General Motors for its efforts to cut costs and offer high volume, high margin vehicles. He comments that Ford Motor must invest in truck manufacturing to recover its losses from car sales.


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