TITLE

New Year in Detroit

AUTHOR(S)
Fahey, Jonathan
PUB. DATE
January 2007
SOURCE
Forbes Asia;1/8/2007, Vol. 3 Issue 1, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author comments on the key strengths and weaknesses of various U.S. automobile makers and presents strategies for improvement. He praises General Motors for its efforts to cut costs and offer high volume, high margin vehicles. He comments that Ford Motor must invest in truck manufacturing to recover its losses from car sales.
ACCESSION #
23809187

 

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