Lenders Must Focus on New Mortgage Tech

Joshi, Siddhartha
December 2006
Bank Technology News;Dec2006, Vol. 19 Issue 12, p71
Trade Publication
The article discusses the need for lenders to focus on new mortgage technologies. With the customers' increasing demand for better service, it is important that lenders should apply predictive mortgage sourcing. In this way, lenders can identify and reach the target customers through the desired delivery channel at the right time. Moreover, this innovative solution is not only cost effective but will also set new benchmarks for customer satisfaction.


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