TITLE

Hybrid Brick 'N Click Model Targets the Likes of ING

AUTHOR(S)
Fest, Glen
PUB. DATE
December 2006
SOURCE
Bank Technology News;Dec2006, Vol. 19 Issue 12, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the use of the concept of hybrid brick-n-click from ING Direct in the U.S. The direct banking concept offers lower overhead for an Internet institution can concentrate on building a base of checking and saving account holders, mortgage applicants and bill pay converts. According to the study of Celent that less half earn a net profit margin above the traditional brick averages.
ACCESSION #
23803275

 

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