Wild World of Online Social Networking
Tags: ONLINE social networks; SOCIAL networks; MYSPACE Inc.; WEB sites; MARKETING
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- Media on Trial. Fineman, David // Media Week;6/24/2008, Issue 1166, p8
This article deals with a revamp of the social networking site MySpace. According to the article, MySpace has undertaken several site developments aimed at improving the functionality of the social network. It notes that the revamp includes a new homepage, site navigation, user profile editing,...
- A small and portable future. Hart, David // New Media Age;6/26/2008 Online Marketing, p21
The article offers forecasts about social networking sites in Great Britain. As compared to mass-market social networks, niche has several advantages. One of which is that niche is structured around a shared interest. The use of data portability allows social network sites and application...
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The article reports that MySpace Inc. had signed up in the associate programme of the Music Managers Forum (MMF) to guarantee that the needs of the artists and management of MySpace are considered by the MMF.
- When digital giants face off. Koremans, Sonja // B&T Magazine;2/8/2008, Vol. 58 Issue 2645, p10
The article focuses on the competition between social networking web sites Facebook and MySpace. It notes that Facebook has dethroned MySpace as the most popular networking web site in Australia in 2007. It mentions that MySpace remains as the social networking giant of the world with 200...
- Marketers adapt as social networks attract older users. Learmonth, Michael // Advertising Age;2/23/2009, Vol. 80 Issue 7, p14
The article reports that online social networks like Facebook and MySpace are becoming mainstream marketing vehicles. The sites, which were once filled only with young people, are becoming increasingly popular with older populations. The author details demographic statistics about social...
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- Facebook And MySpace Vulnerable. // CRN;2/11/2008, Issue 1259, p14
The article reports that the U.S. Computer Emergency Readiness Team has posted a bulletin to warn users of MySpace and Facebook about critical vulnerabilities. These vulnerabilities are found in the Aurigma Image Uploader, an ActiveX control that allows the uploading to photographs to these...
- Mobile is a natural fit for social networking. Pearse, Justin // New Media Age;2/7/2008, p12
The author explains that mobile platform is a natural path of evolution for online social networking. The move of Facebook, MySpace and other popular social networking sites is only hindered by exclusive mobile operator agreements and concerns about the fuctionality of mobile handsets....
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The article offers tips for using social networking sites as marketing tools. Among the possible business objectives that could be achieved through social networking sites include branding, marketing and sales. The author recommends utilizing social media shortcut web sites like Tweetdeck and...
